Marketing Monday

  • Elevate Your LinkedIn Pages into Leads

    Marketing Monday Series – LinkedIn Pages

    LinkedIn Pages are a great business to business marketing tool if you wish to promote your brand and connect with potential or existing clients abut your business products or services. Best of all, LinkedIn Pages are free!

    Here are some the following tips in elevating your LinkedIn Page into leads.

    1. Post updates about your business where they can check what is happening with your company or business. It can be about new product or service, new staff, case study, website update or rebranding, or anything that puts your business in spotlight.

    2. Use rich media prominently since people, especially potential customers, love to look at pictures and videos especially when it comes to checking out things quickly. Engagement is the key here from your targeted audience.

    3. Invite your employees and colleagues to follow your LinkedIn Page in order to follow your updates. Employees are your greatest asset since they are the advocates and ambassadors of your company.

    If you wish to go beyond of what LinkedIn Pages are capable of, feel free to contact us how we can help you with advertising and marketing campaigns to increase your targeting, advanced analytics and brand visibility. This way you’ll given the opportunity to analyze which leads you wish to pursue and grow in leaps and bounds.

    Pink Crown Media, as a marketing consultancy, can assist you with your brand intelligence and digital marketing needs by doing an audit of your business, your website, and go over your short-term and/or long-term goals. Let’s talk about how Pink Crown Media can help your digital marketing needs.

  • Silver South Font Duo

    In Marketing Monday on

    MARKETING MONDAY SERIES

    Here’s our Marketing Monday collection of creative resources that would help your design and branding pop up with a touch of creativity and make the whole process fun if you are working on a campaign or development of your brand.

    When you are choosing the right typography to make your brand memorable, make sure you choose something that is up to date and trending right now or lately. If you choose something that is considered outdated or behind the times, it might impact your brand a big time. An audit of your company or product brand requires some analysis and research so the key is search and select the right typography which can translate into sales success. If you are looking for someone to help you with your brand, work with us to come up with branding strategy for you or your business.

    Silver South Font Duo – an elegant font duo that contains both serif and script that are totally contemporary. If you are looking for something that combines both font styles for your creative project, this font duo is it! https://crmrkt.com/6B66l0

    Pink Crown Media, as a marketing consultancy, can assist you with your brand intelligence and digital marketing needs by doing an audit of your business, your website, and go over your short-term and/or long-term goals. Let’s talk about how Pink Crown Media can help your digital marketing needs.

  • Inbound vs Outbound Marketing – Which One is the Best Strategy?

    In Marketing Monday on

    There are only two major categories in marketing – Inbound and Outbound.

    Those who are involved in marketing world often use either or both strategies and are growing in popularity when it comes to choosing a strategy for marketing any business. It is one of the most important steps to decide on a tactic because no matter what people think of marketing itself there is a world of difference between inbound and outbound marketing. Because the number of websites launching and running in the cyberspace is growing exponentially by leaps and bounds daily. The demand for marketing online is growing rapidly but not enough tech or data savvy people who can work with you to measure and analyze the ROI of your business while navigating the marketing technology. It is truly becoming a science unto itself.

     

    We will walk you through the basic information that allows you and your business work well with both types.

     

    Let’s start with Outbound Marketing

    Outbound is commonly known as “push or interruption marketing” because this approach is where a marketer contacts any prospect seeking engagement with the prospects so it is usually up to the marketer to initiate and share the marketing message to a potential customer so the goal is to get the customer become interested in what the marketer is offering.

     

    Some examples this outbound method’s usage:

    • Advertising on search engines
    • Paid or sponsored ads on publishers’ websites
    • Radio, Print Campaigns & TV Commercials
    • Cold calls (telemarketing)
    • Sending emails to paid lists

     

    Many businesses start out with outbound marketing, which also is known as traditional marketing, but this leads to the reason why inbound marketing is probably the best method to employ due to much more tech and social media savvy audience that knows how to turn off certain marketing messages on their own despite the marketer’s best efforts and ability to reach out to prospects without a difficulty. To get a marketing message through to any prospects brings its own challenges but the good news inbound marketing will make the transition much more effective and would reap the results from this.

     

    What is Inbound Marketing?

    Inbound marketing, known as “pull marketing or advertising”, helps customers find you online via a variety of tactics so you don’t have to seek them out like a typical marketer using outbound method would do.

    To see inbound method in action a marketer would provide interesting, informative or helpful content on websites, blogs or social media that engages potential buyers. Additionally, inbound marketers frequently optimize web pages to rank higher in search engine results so potential buyers would be able to find them. This also is known as “search engine optimization” or SEO.

     

    Marketer-Driven,
    “Push” Marketing


    Broadcast and print advertising
    Social media advertising
    Search Engine Advertising
    Emails to purchased lists
    Display advertising

    Consumer-Driven,
    “Pull” Marketing


    Blogging
    Earned social media
    Search Engine Optimization
    Emails to opt-in lists
    Pay per click

    Choosing the Right Strategy

    Both outbound and inbound marketing have merits. It comes down to your future goals of your business like what kind of situation or stage you are at and resources available to you.

    Let’s consider what are the pros and cons to each method. With outbound marketing, it is much simpler and less time consuming to distribute your marketing message to your targeted audience if you already have solid leads. It’s easier to place a link here and there for anyone to click on but it doesn’t automatically convert a buyer of your product or service. It takes a process to separate a small or large volume of leads into quality leads so consider inbound marketing for this.

    However, with inbound marketing, the funnel is much narrower because the quality prospects sought out your content or information, and they want to learn more about what you are offering which leads to less energy spent on converting leads into paying consumers. It’s all about nurturing the relationship. Therefore, inbound marketing is growing in popularity and is the most popular method. However, a con of inbound marketing is that it doesn’t generate results overnight and the overall process takes longer before seeing any results.

    Next Steps

    If you need help choosing the right method for your business or wish to get more information to narrow your choices?

    Pink Crown Media, as a marketing consultancy, can assist you with your brand intelligence and digital marketing needs by doing an audit of your business, your website, and go over your short-term and/or long-term goals. Let’s talk about how Pink Crown Media can help your digital marketing needs.