Pink Crown Media developed the website and branding for Grey Mode, a business fashion online magazine. Grey Mode is also involved with promoting fashion runway shows and fashion designers’ collections the past several years. This is a part of fashion digital strategy to provide some publicity for the fashion designers in order to develop greater awareness of their brands and their fashion collections that are shown on the runway. In addition, this online magazine also promotes business fashion brands, events and products in addition to writing articles on style, trends and shopping.
What We Did
Pink Crown Media developed a modern and simple logo for Grey Mode to demonstrate the business side of fashion since the online magazine is focusing on business and professional fashion. The brand beyond Grey Mode is to connect with business executives, managers and career professionals seeking professional and personal success in business or professional world.
The website was developed and customized on the front-end where this online magazine can put everything together in one place as a blog including advertising and eCommerce platforms. WordPress was the choice of Content Management System powering the website.
A showcase of creative direction of fashion photography and collaboration with the photographer at Grey Mode at fashion shows and events such as Style Fashion Week. Fashion photography taken by Jennifer Choi.